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What is brand?
Brand is basically a brain tattoo. Its what your customer thinks and expects from your company or product. Its your reputation and your big promise. Its about emotional connection you make with the potential customers. They can fall in love with your brand
and be loyal to it even if the product is identical to your competitors.

Why it is so important to have a brand?
In today's society competition creates infinite choice of products and services.
Often the products of several competitors are manufactured on the same factory, professional services providers graduated from the same university with the same grades and offer identical service. There is only n number of potential customers.
- How can you differentiate your company or product from this huge pool?
- How to make your customers remember and come back?
- How to become as successful as Nike or Apple?

Having strong brand means your company or product will stand out among others and have a potential growth and success.